We recognize that we can appear biased towards Google+ since we're a Google Apps Premier SMB Reseller, so we felt our earlier post deserved a followup. These two articles confirm our opinions, and there are many more along the same lines:
- Unless you're paying for Facebook ads or "boosting" your posts, your Facebook posts are not being seen: Facebook's organic reach is rapidly approaching zero.
- Google+ is the number one source of website referral traffic: Promotional Activity Analysis from the Social Media Hat.
Don't get distracted by your website analytics telling you that Google+ is not important. Like any other social media platform, you have to focus on publishing good content and building a following before you'll see the results of those efforts.