Web Marketing Tip: Facebook's organic reach is rapidly approaching zero

In a prior post we discussed how Google+ is mission critical to your marketing efforts. Facebook "Likes" on your brand's page continue to diminish in value because your posts are not seen by your audience unless you pay Facebook for the privilege.  The best posts now only reach about 12% of your total audience.

We recognize that we can appear biased towards Google+ since we're a Google Apps Premier SMB Reseller, so we felt our earlier post deserved a followup. These two articles confirm our opinions, and there are many more along the same lines:

• Unless you're paying for Facebook ads or "boosting" your posts, your Facebook posts are not being seen: Facebook's organic reach is rapidly approaching zero.
• Google+ is the number one source of website referral traffic: Promotional Activity Analysis from the Social Media Hat.

Don't get distracted by your website analytics telling you that Google+ is not important. Like any other social media platform, you have to focus on publishing good content and building a following before you'll see the results of those efforts.