Thursday, March 13, 2014

Web Marketing Tip: Facebook's organic reach is rapidly approaching zero

In a prior post we discussed how Google+ is mission critical to your marketing efforts. Facebook "Likes" on your brand's page continue to diminish in value because your posts are not seen by your audience unless you pay Facebook for the privilege.  The best posts now only reach about 12% of your total audience.

We recognize that we can appear biased towards Google+ since we're a Google Apps Premier SMB Reseller, so we felt our earlier post deserved a followup. These two articles confirm our opinions, and there are many more along the same lines:


Don't get distracted by your website analytics telling you that Google+ is not important. Like any other social media platform, you have to focus on publishing good content and building a following before you'll see the results of those efforts.

Tuesday, February 25, 2014

ArrayFormula, Match and Offset in Google Spreadsheets

This is a repost of our contribution to the Google Gooru website that provides Tips, Tricks, and Tools for Gmail & Google Apps.



The arrayformula in Google Spreadsheets has a number of great different use cases. This video pairs the arrayformula with Match and Offset to pull in a constantly updating range of data in one sheet to create a chart in another sheet.

The advantage of using the arrayformula in conjunction with Match and Offset is it allows you to constantly add rows to your selected range, so you never have to worry about updating the formula. This would work great, for example, if you were pulling from the responses from a Google Form and wanted to consolidate them into a chart.

This video also happens to use our recently released Blink Reports Add-on for Xero Accounting!

Tuesday, February 18, 2014

Embed an image in your Google Apps signature using Google Drive

A recent update to Google Drive has broken this method of inserting images. To see updated instructions, click here.

If you're used to Outlook or other traditional mail clients, Google Apps' signature can be a little confounding at first blush. Inserting an image looks like it should be as easy as clicking a button and choosing the image you'd like. However, if you click the insert image button, what you'll see instead is this:


Now you're stuck unless you use third-party image hosters like imgur, ImageShack, or Photobucket. While these products work just fine for general hosting, they might be blocked by corporate firewalls, or cause a host of other problems. But are you really stuck?

As is usually the case when Google goes against the grain, there's a reason why they've chosen this route rather than the "traditional" route of attaching an image file to each email you send. The first is the obvious one--it saves you from actually having a file attachment on each message you send, which reduces e-mail message sizes. Secondly, and more importantly, it helps you avoid having your messages sent to spam. Many mail servers look for images attached to messages as a sort of "flag" that the message might be spam.

Luckily, if you use Google Apps for Business (or, indeed, a free Gmail account), you have the Google Drive cloud storage application to help you out. First, find the image you'd like to use in your signature and upload it to your Drive. Next, ensure that the image is shared publicly (with view-only rights, not edit rights), so that anyone you send emails to will be able to see the image without having to be signed into a Google Account.


Once you click "Save", you should be taken back to the initial sharing dialogue box, which will show you who the file is currently shared with along with the URL to access it in a text box along the top. What we need here is the File ID, which is the two-part string of characters in between /d/ and /edit, as seen below:


Now, we need to trick Google Drive into thinking we're exporting the image, so that we can access it outside of the standard Google Drive image viewer. To do so, we'll use this URL: http://drive.google.com/uc?export=view&id=<FileID>. Here, we replace <FileID> with the text highlighted in red above. So we'll use http://drive.google.com/uc?export=view&id=0B_T9jgOMjQ5lN2Z4UWhpZGRTM1E. To test if you've got the right image, simply copy and paste your URL into your browser's address bar and hit enter. If you see only the image show up, then you've done it correctly, and can use this URL to insert an image into your signature.


Go back to your signature editor, click the Insert Image button, and paste in the URL we generated a moment ago. If you see the image load in a preview just below the URL box (it might take a few seconds if it's a large image), then you've got the right URL. Click OK, and you're done! That image will now be linked in your signature, won't take up extra space, and shouldn't trigger spam filters.

All this work saves you from having an attachment on every message you send, which certain spam filters don't like, and will allow you to quickly and easily change your signature's image, as long as you use the "export" URL listed above.