How to choose the right Client Relationship Management (CRM) solution

Many businesses today rely on client relationship management (CRM) systems to segment data and target clients. Despite the need for a reliable solution, most CRMs are impractical and sometimes even hinder user productivity.

In our many years of experience, the biggest of these problems (and most other software systems) is ease of adoption. CRMs were made to help users scope and keep up with their contacts and projects. Ironically with most CRMs out there, the opposite is true. They're clunky, difficult to learn, and counter-productive since they usually require you to remember to manually enter data or synchronize contacts. Overly convoluted systems can hinder the sales process and consequentially averse team members from even using the "solution". In order to have effective adoption it's imperative to have a solution that your team will actually love to use!

So how does one decide which CRM will work for their team? Understand this; most employees need a system that eases their workflow and maximizes their productivity. If users reject the existing CRM system, you need to take a step back and reassess what the problem is. Does it require too much manual data entry, does it not automate tasks well, are integrations to third party applications limited? These are all important questions to ask before you make a decision on which CRM to purchase. Focus on your team's needs and more importantly, on existing pain points. We see many CRM solutions pretending to be cloud and easy to use -- don't get blinded by their shininess because they're worthless if your team won't even use them.

Using a CRM that reduces, or altogether eliminates, manual data entry is incredibly important. Studies have shown that on average, sales rep spend nearly 6 hours a week entering activities and contacts into a CRM. This cripples performance and eats up valuable time. Copper scrapes contact information from your inbox to pre-populate it in your CRM so that you can add email addresses, phone numbers, and other contact data with a simple click of a button. You can also automatically link to all related emails, files and calendar events across the entire company. It's a powerful CRM that saves heaps of time while mitigating data inaccuracies.

Simply put, use a CRM solution that is easy to adopt, easy to implement, and easy for your team to use. Our recommendation is Copper. It's a true cloud based CRM that is by far one of the best looking, functioning, and usable CRMs out there! It was purposefully built to seamlessly integrate with the tools many sales teams are using, such as G Suite. It's not only an aesthetically pleasing CRM, but one that's very easy to work. If you know how to use Gmail, you know how to use Copper - there's barely a learning curve and your team will be delighted to use it. Copper knows very well that sales teams spend most of the day sending messages, scheduling meetings and creating follow-ups via email, so they created a system that resides right into your inbox so once you download the Gmail or Inbox Chrome Extension, every communication is in one centralized place.

With Copper, users reap the benefits of enhanced customer acquisition and retention, sales automation, and a repository of all customer information. It works perfectly from small to medium sized businesses to larger companies like Udacity and Peugeot. It's a scalable solution that helps get the job done simply and beautifully. Have a feeling your team could be more productive? Click here to try Copper for FREE or contact us to learn more.

A solid cloud CRM

Sales are one of, if not the most important part of any business. They're what make your business tick, so you may be wondering; how many opportunities are slipping through the cracks? What is my sales team doing everyday? How much money will we make this month? Am I doing everything I can to grow my revenue? These are all perfectly valid and important questions that need answers. However, it's imperative to understand that it's ultimately the tools that we use which define our efficiency and productivity for an optimized sales cycle - much like a dull ax versus a sharp ax when chopping lumber.

We are in an age where manual tasks need to be automated to save us time and precious resources. Google's G Suite is an excellent example of a tool that not only improves business IT systems, but permanently removes the need for costly maintenance, frequent upgrades, and hefty equipment. G Suite is what one could call a 'smart' IT system. A tool that's simple to use, and now with machine intelligence, learns user computing patterns to optimize a business for growth. We rave about G Suite because it's the most solid business solution out there. What about a CRM solution at a similar caliber? Enter Copper.

It's a cloud CRM that your team will actually use. It will give them the insights they need to sell more. It will give them a repeatable sales process they can easily follow, and best of all, it will give you full visibility to coach them to success. It's the cloud CRM that was built for automation, enabling users to focus on making the sale.

A competitive product like Salesforce.com was launched in 1999, long before the majority of sales activities revolved around email and web based marketing. It's an expensive product designed for a different time when phone calls and other traditional sales methods were dominant.

Since the majority of your sales team's interactions happen over email today, wouldn't it be great if your CRM was designed to link up with everything in your inbox and save you oodles of time doing data entry of new contacts or copying email content into tasks? This is how Copper is different from the competition. It was designed from the beginning to run on top of G Suite and your email inbox. It provides integration so deep that it feels like just another module of G Suite. It was built when email and web marketing were already dominant sales processes.

Copper runs on Google's own exceptional cloud computing platform for high performance, security, and reliability. It's intuitive like most Google products so businesses can be up and running in no time even with no assistance. Built for the G Suite ecosystem—from Gmail and Calendar to Contacts and Drive, it provides users the unified experience across the tools they use everyday. For instance, sales teams can interact with their customers from within Gmail and Google Hangouts while they work on customer proposals and sales forecasts with Google Docs and Drive. It helps users identify, track, and optimize sales contacts and opportunities. Users can easily manage entire sales pipelines with automated systems that eliminate data entry, allowing them to focus on closing more deals. Among all the amazing things Copper is capable of here's a quick rundown of the basics:

Drive Sales
Forget about data entry and lost emails. Track emails from within, automate and assign tasks, track team activity, and use multiple sales pipelines and VoIP calling. Copper now integrates with RingCentral.

Get Visibility
Get Pipeline reports, lead and sales dashboards, forecast management, and get full visibility on activities and opportunity tracking.

Take Action
Set sales goals, create a competitive environment with leaderboards, help your teams prioritize their day with custom dashboards and much more.

The immediate gain from a CRM is an increased ROI. With Copper, users also reap the benefits of enhanced customer acquisition and retention, sales automation, and a repository of all customer information. It works perfectly from small to medium sized businesses to larger companies like Udacity and Peugeot. It's a scalable solution that helps get the job done simply and beautifully.

Have a feeling your team could be more productive? Click here to try Copper for FREE! Contact us today to learn more about Copper and G Suite for your business.